Case Studies in Success
Revenue Management Modernization
A small network carrier in Europe required an overhaul of its use of a well-known origin-and-destination (O&D) revenue management system. We worked with the team to develop a new RM strategy with appropriate revenue metrics. Our team supported the airline’s IT staff as they created the necessary data streams.
Ancillary Product Roadmap
A small leisure carrier in Western Europe needed to diversify its revenue. Propel staff analysed years of customer transaction data to understand purchase habits. We helped the airline develop pricing and policies for checked baggage, extra-legroom seats, credit card surcharges for tickets, and prepaid lounge access.
Strategic Review of Non-Hub Flying
A network carrier in the Eastern Hemisphere wanted an outside perspective on certain routes not connected to its hub. We examined profitability data, fleet procurement plans, scheduling issues, and competitive dynamics to recommend a reduction in service on selected routes and elimination of others.
Seasonal Surplus Aircraft Evaluation
A mid-sized airline in the South Pacific faced the prospect of having surplus aircraft for a half-year. We worked with teams from across the company (network, flight operations, crew planning, regulatory) to evaluate a series of options including wet/dry leases, charters, reduced aircraft utilization, new seasonal routes, and accelerated heavy maintenance checks.
15-Year Fleet & Network Strategy
We worked with a large European network carrier to design a future long-haul network and widebody fleet, with optimized aircraft assignments on each route by season. This required detailed modelling of each cost and revenue line for each aircraft type, with variable demand modelling for each potential seat configuration.
Premium Economy Launch
One of Europe’s oldest network carriers decided to add a premium economy cabin to its widebody fleet. We supported the launch with day-one pricing and distribution strategies for each market, including promotion via key agency partners.